November 27th, 2019 by powering all digital sales transactions and product fulfillment Parsippany, NJ – November 27, 2019 – Toys“R”Us? returns today with the opening of its first new U.S. retail store at the Westfield Garden State Plaza in Paramus, New Jersey. Back just in time for the holiday season, the iconic brand… Read More

Target to Power Toys“R”Us Shopping Experience

October 8th, 2019 by

Target’s toy inventory, digital capabilities and fulfillment options will service new Toys“R”Us store and online experiences MINNEAPOLIS, MN and PARSIPPANY, NJ –Oct. 8, 2019 – Target Corporation (NYSE: TGT) and Tru Kids BrandsTM?(“Tru Kids”), the proud parent of the?Toys“R”Us??brand, announced today that Target’s toy assortment,… Read More

Tru Kids Brands? Partners with Candytopia to Introduce The Toys”R”Us Adventure?

September 19th, 2019 by

PARSIPPANY, N.J.?and?SAN FRANCISCO,?Sept. 19, 2019?/PRNewswire/ —?Tru Kids BrandsTM?(“Tru Kids”), the proud parent of the?Toys”R”Us??brand, and?Candytopia, the candy-coated experiential adventure that has delighted crowds nationwide, announced today they have joined forces to create an all-new innovative play experience –?The… Read More

Tru Kids Brands? Bringing Toys“R”Us? Stores Back to the United States

July 18th, 2019 by

Tru Kids partnering with b8ta to bring reimagined Toys“R”Us stores to U.S. kids and families; will apply b8ta’s experiential retail model to create a playful in-store experience Parsippany, NJ & San Francisco, CA – July 18, 2019 – Tru Kids BrandsTM (“Tru Kids”), the proud parent of the Toys“R”Us… Read More

Iconic Toys“R”Us? and Babies“R”Us? Brands Return to Australia and Launch in New Zealand, Heralding an Exciting New Era in Play Experiences

June 5th, 2019 by

Tru Kids Inc, the US-based parent company of Toys“R”Us and Babies“R”Us, and Hobby Warehouse Pty Ltd in Australia today announced an exclusive licensing agreement which will see the Toys“R”Us and Babies“R”Us brands return to Australia and make their debut in New Zealand. The new license agreement, effective today, includes rights… Read More

Toys“R”Us Emerges with New Vision, Team & Global Strategy

February 11th, 2019 by

PARSIPPANY, N.J., Feb. 11, 2019 /PRNewswire/ — Toys“R”Us? has officially emerged as a new company, with new leadership and a new vision to deliver the magic of its iconic brands around the world. Effective January 20, 2019, the new company, Tru Kids Inc. doing business as Tru Kids Brands… Read More